Selling out a development phase ahead of schedule
A property developer launching a new residential tower needed qualified buyer inquiries across three markets. We built a multi-market campaign system with instant AI qualification.
1,400+
qualified buyer inquiries across three markets
62%
of inquiries engaged within two minutes by AI qualification
3 weeks
ahead of the sales schedule for the launch phase
The challenge
Previous launches relied on portals and broker networks, producing volume but little qualification. Sales agents spent days chasing people who were “just looking.” The developer needed serious buyers identified fast, across different languages and time zones.
Our approach
We ran Meta campaigns per market with creative localized to each audience, landing on pages built for the development. An AI chatbot engaged every inquiry instantly, answering questions about units, payment plans, and completion dates, and qualified budget and timeline before booking meetings with the sales team. CRM automation handled nurture for everyone not yet ready.
The outcome
The launch phase sold out three weeks ahead of schedule, with the sales team spending their time exclusively on qualified buyers. The system now runs as the standard playbook for every new phase.
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