From spreadsheet process to paying SaaS customers
A logistics consultancy had productized its internal planning method in spreadsheets. We built the SaaS version, then grew organic acquisition through content and SEO.
14 weeks
from scoping sprint to paying customers
120+
companies onboarded in the first year
46%
of signups from organic search by month twelve
The challenge
The founders had proven demand (clients paid them to run the method manually), but every attempt to describe the product to developers produced quotes for features they did not need. They needed a team that would protect scope and ship something customers could pay for.
Our approach
A two-week scoping sprint cut the product to its essential workflow. We designed and built the MVP in weekly cycles with the founders testing throughout, launched with billing and onboarding built in, then ran a content and SEO program targeting the operational searches their buyers make.
The outcome
Paying customers were live in fourteen weeks. A year later, over 120 companies use the product and organic search drives nearly half of signups, an acquisition channel that compounds while paid stays optional.
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